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Senior Category Development Manager
2 months ago
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:We are looking for İstanbul based Senior Category Development Manager to directly reporting to Region Türkiye Trade Marketing Manager. The responsibilities and the qualifications are mentioned below.
Main Responsibilities:- Support the strategic management of Trade Marketing, aiming at maximizing sales and profit by satisfying consumer needs,
- Help to develop effective medium- and long-term local strategies in line with Ferrero Group Marketing guidelines,
- Shape channel & customer differentiation agenda with the guidance of shopper typologies, shopper insights and missions,
- Implement appropriate Category/Channel/Shopper development actions in conjunction with the trade at the point of sale,
- Work with Marketing function and implement new promotional activities and display, on the basis of the needs collected by the Trade Channels,
- Define the placement guidelines for shelf, checkouts and second placement,
- Monitor and analyses category/channel, competition and consumer/shopper market data in order to provide base for the business opportunities,
- Contribute in the definition of promotional or marketing projects for the category,
- Work with customers and within channels to develop appropriate, shopper centric activities.
- Propose the sales volume budget per category/channel paying particular attention to the profitability of the category/channel,
- Limited responsibility of trade promo budget and controls trade promo budgets,
- Analyze assortment price evolution, responsible for pricing lists and lead price increase processes, getting the necessary approvals from local stakeholders,
- Accountable for managing people assigned, ensuring a management system based on Group values, motivation, competence development and empowerment
- Bachelor’s degree,
- Preferably 8-10 years of experience in FMCG
- Preferably 3-4 years of experience in Sales
- Decision making, problem solving ability and strategic thinking
- Good planning and communication skills
- Good analytical & financial skills
- Good interpersonal relationship skills
- Fluency in Turkish & English
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
