Senior Specialist CRM

3 weeks ago


Istanbul, Istanbul, Turkey adidas Full time

THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

At adidas, every day is a chance to flip the script. An invitation to take everything

we know and re-invent it. Do it better. Never settling for good enough.

Every day we get up, invent, adapt, improvise, find new ways to collaborate,

and do the unexpected. We're creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.

It's an obsession.

We've been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we've been defining sport culture since the beginning.

And we're never done.

Come be a part of shaping the future together with us.

Purpose & Overall Relevance for the Organization:

Senior CRM & Membership Specialist is responsible for driving CRM & Lifecycle communications planning and execution, member insight, advanced member engagement, audience selection for accelerating our member experience and value offering led member engagement strategy, implementation across the market.

MEMBERS FIRST is one of the key focus areas of our corporate strategy and the market Membership Team is central to embedding and executing this key strategic program. The strategic objective is to transform the successful membership initiative to market-wide global program at scale and to fuel the growth ambitions of the company. The role will drive engagement & loyalty through constant innovation and careful curated value proposition aimed at exciting, engaging & satisfying our key consumer groups.

Key Responsibilities:

  • Implementation of CRM campaign management tools – drive frontend integration, coordinate CRM service provider and global CRM team
  • Drive membership and CRM thought leadership across Redemption, Early Access, Special Price, Member exclusive products, special promotions and activations etc
  • Manage CRM and Lifecycle communication channels - Newsletter/SMS/Push Notification
  • Drive monthly Membership and CRM & Lifecycle communications calendar
  • Drive CRM & Member lifecycle communications strategy (Playbook)
  • Closely collaborate with Category lead on early access and member exclusive products
  • Closely cooperate with Brand Comms and Sales to implement CRM activities as according to the CRM calendar
  • Facilitate collaboration with brand partners CRM database and campaign to maximize business opportunities
  • Ensure that we take a full Direct to Consumer approach to deliver strong experiences across both eCommerce and our own retail/franchise stores.
  • Work closely with Brand Activation, Digital Activation, eCommerce, Retail, Franchise and other stakeholders to ensure consumer campaigns are aligned and seamlessly timed with brand campaigns
  • Outline A/B tests/experiments with Performance media team to incorporate, test and iterate on succeeding campaigns
  • Create, review and share CRM regular report (Weekly / Monthly / Quarterly) to ensure all the activities are met for required KPIs

Systems and Processes

Understanding of Membership set up, CRM systems, CRM tools, Membership analysis tools, membership campaign tools, 3rd party platform integrations

Awareness/Curiosity of best practice tools in the industry to make member engagement more efficient

Key Relationships:

  • Brand Activation
  • Retail
  • BU / Concept to Consumer
  • eCommerce
  • Tech and IT
  • Digital Activation
  • Omni
  • Data & Analytics
  • Global/HUB Membership and CRM Team (Strategy, planning and product)
  • Finance
  • Legal

Knowledge, Skills and Abilities:

  • Strong knowledge of delivering and managing CRM programs for world-class consumer centric businesses (sporting goods industry preferred)
  • Experience using CRM Marketing automation solution (SalesForce (SFMC)) experience preferred)
  • Experience working in a data-driven organization
  • Well versed with loyalty program contents, personalization, and creatives
  • Strong analytical/problem solving skills.
  • Fast learner, proactive working attitude, and growth mindset
  • Strong know-how with different data sources (BI tools) and data-driven marketing best practice.
  • Working knowledge of Web and Digital marketing analytics.

Requisite Education and Experience / Minimum Qualifications:

  • Bachelor's in Communications/Advertising/Marketing/Arts/Business Administration or equivalent combination of education and experience
  • Minimum of 3-4 years equivalent professional experience, in CRM, Consumer Engagement or Loyalty Program
  • Hands on experience of using CRM tools, Personalization Platforms and Web Analytics tools etc.
  • Fluent in English and Turkish (both written and verbal)


  • Istanbul, Istanbul, Turkey yenibiris Full time

    Post: SENIOR COST ACCOUNTING SPECIALIST Company: FİNANS MERKEZİ MALİ DANIŞMANLIK HİZMETLERİ A.Ş As FİNANS MERKEZİ MALİ DANIŞMANLIK HİZMETLERİ A.Ş., we are looking for a Senior Cost Accounting Specialist to be assigned to our Istanbul-based office. This position seeks a professional with experience in cost accounting and financial reporting.Jop...


  • Istanbul, Istanbul, Turkey Randstad Türkiye Full time

    We're looking for a Senior Project Specialist for our business partner, which is operating in the renewable energy industry.Perform energy yield assessments for renewable energy projects using modeling software.Use GIS software for technical evaluations of projects and to help prepare project designs.Prepare inputs for financial feasibility studies.Support...


  • Istanbul, Istanbul, Turkey Colgate-Palmolive Company Full time

    No Relocation Assistance Offered# Istanbul, Turkey, TurkeyWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands...


  • Istanbul, Istanbul, Turkey adidas Full time

    At adidas, every day is a chance to flip the script. An invitation to take everythingwe know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate,and do the unexpected. We're creators, makers and doers. Helping athletes make a difference, not just in their games, but in...


  • Istanbul, Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    What will your responsibilities within bioMérieux?Be the champion of CRM system and manage all aspects of the CRM and CVM strategy, execution and analysis campaign results (monthly CRM metrics reports) to make most appropriate recommendations to local sales teams.Be the main responsible of data accuracy of all commercial data and continuous improvement of...


  • Istanbul, Istanbul, Turkey bioMérieux Full time

    What will your responsibilities within bioMérieux?Be the champion of CRM system and manage all aspects of the CRM and CVM strategy, execution and analysis campaign results (monthly CRM metrics reports) to make most appropriate recommendations to local sales teams. Be the main responsible of data accuracy of all commercial data and continuous improvement of...


  • Istanbul, Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    bioMérieux Diagnostik AS Customer Support Specialist - Application In our Customer Service organization in Istanbul, The Customer Support Specialists for Application will act as the key contact for the customer and/or distributor within Türkiye, Caucasus and Middle-East region for any incoming internal and/or external request to ensure high level customer...


  • Istanbul, Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.Come...


  • Istanbul, Istanbul, Turkey RINA Full time

    RINA is currently recruiting for a Turkey Marine Ships in Service Senior Surveyor to join its office in Istanbul within the Marine South East Europe & MEA Region Division.MissionThe Senior Surveyor serves as a seasoned and highly knowledgeable professional within the organization, applying expertise in maritime Rules, Regulations, and industry principles....


  • Istanbul, Istanbul, Turkey yenibiris Full time

    The role will supervise and coordinate end-to-end B2C logistics for cross-border movements from Turkiye to abroad. Quality control and operational auditing of suppliers, Ensuring the sustainability of daily operations with agility and high performance, Checking whether the work is done in accordance with the system, Taking the necessary actions to prevent...


  • Istanbul, Istanbul, Turkey Colgate-Palmolive Company Full time

    No Relocation Assistance Offered# Istanbul, Turkey, TurkeyWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands...


  • Istanbul, Istanbul, Turkey adidas Full time

    THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES At adidas, every day is a chance to flip the script. An invitation to take everythingwe know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate,and do the unexpected. We're creators, makers and doers. Helping athletes make...

  • Programme Analyst

    2 weeks ago


    Istanbul, Istanbul, Turkey United Nations Volunteers Full time

    Job DescriptionDescription –>The UNV Regional Offices (RO) provide oversight and strategic guidance to the UNV Field Units in their respective geographical assignments and are mainly accountable for the placement of UN Volunteers mobilized for UN Agencies, Funds, and Programmes focused on peace, development and humanitarian needs. Furthermore, the Regional...

  • Programme Analyst

    2 weeks ago


    Istanbul, Istanbul, Turkey United Nations Volunteers Full time

    Job DescriptionDescription –>The UNV Regional Offices (RO) provide oversight and strategic guidance to the UNV Field Units in their respective geographical assignments and are mainly accountable for the placement of UN Volunteers mobilized for UN Agencies, Funds, and Programmes focused on peace, development and humanitarian needs. Furthermore, the Regional...

  • pmo

    3 weeks ago


    Istanbul, Istanbul, Turkey Page Executive Full time

    About Our Client Our client is a technology-based global solutions provider focused on financial/digital industries. They provide a range of specialist products and services.The business has a clear high-growth strategy and investment for future growth globally. We're looking for a:"PROJECT MANAGEMENT OFFICER" Job DescriptionProject Management and Execution:...

  • Business Developer

    4 weeks ago


    Istanbul, Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.Come...

  • Business Developer

    3 weeks ago


    Istanbul, Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    bioMérieux Diagnostik AS Business Developer In our commercial organization reporting to Sales Manager- M&I, Business Developer will be responsible of the execution of account strategies, (boost value accounts and/or potential accounts) set by the Account Leader and works closely together with the wider account team including (but not exclusively) Product...

  • Senior Specialist CRM

    3 weeks ago


    Istanbul, Turkey adidas Full time

    THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES     At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough.   Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers...


  • Istanbul, Turkey Colgate-Palmolive Company Full time

    No Relocation Assistance Offered # 159870 - Istanbul, Turkey, TurkeyWho We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and...


  • Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    What will your responsibilities within bioMérieux? Be the champion of CRM system and manage all aspects of the CRM and CVM strategy, execution and analysis campaign results (monthly CRM metrics reports) to make most appropriate recommendations to local sales teams.Be the main responsible of data accuracy of all commercial data and continuous improvement...


  • Istanbul, Turkey bioMérieux Full time

    What will your responsibilities within bioMérieux?   Be the champion of CRM system and manage all aspects of the CRM and CVM strategy, execution and analysis campaign results (monthly CRM metrics reports) to make most appropriate recommendations to local sales teams. Be the main responsible of data accuracy of all commercial data and continuous...


  • Istanbul, Turkey adidas Full time

    At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough.   Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their...


  • Istanbul, Turkey RINA Full time

    RINA is currently recruiting for a Turkey Marine Ships in Service Senior Surveyor to join its office in Istanbul within the Marine South East Europe & MEA Region Division. Mission The Senior Surveyor serves as a seasoned and highly knowledgeable professional within the organization, applying expertise in maritime Rules, Regulations, and industry...


  • Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    bioMérieux Diagnostik AS Customer Support Specialist - Application      In our Customer Service organization in Istanbul, The Customer Support Specialists for Application  will act as the key contact for the customer and/or distributor within Türkiye, Caucasus and Middle-East region for any incoming internal and/or external request to ensure high...


  • Istanbul, Turkey bioMérieux Full time

    A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.Come...


  • Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution...


  • İstanbul, Turkey yenibiris Full time

    The role will supervise and coordinate end-to-end B2C logistics for cross-border movements from Turkiye to abroad. Quality control and operational auditing of suppliers, Ensuring the sustainability of daily operations with agility and high performance, Checking whether the work is done in accordance with the system, Taking the necessary actions to prevent...


  • Istanbul, Turkey Colgate-Palmolive Company Full time

    No Relocation Assistance Offered # 159836 - Istanbul, Turkey, TurkeyWho We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and...

  • Business Developer

    4 weeks ago


    Istanbul, Turkey bioMérieux Full time

    A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.Come...

  • Business Developer

    4 weeks ago


    Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution...

  • Business Developer

    4 weeks ago


    Istanbul, Turkey bioMerieux SA Career Site - MULTI-LINGUAL Full time

    bioMérieux Diagnostik AS Business Developer        In our commercial organization reporting to Sales Manager- M&I, Business Developer will be responsible of the execution of account strategies, (boost value accounts and/or potential accounts) set by the Account Leader and works closely together with the wider account team including (but not...