Performance Marketing Specialist

4 days ago


Fatih, Istanbul, Turkey Wide and Wise Full time

Join our partner's dynamic marketing agency as we seek a talented individual passionate about driving growth and enhancing brand presence through strategic digital campaigns. If you thrive in a fast-paced environment and have a knack for optimising online performance, we'd love to hear from you

Qualifications and Skills Needed for Successful Digital Marketing
  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-4 years of experience in performance marketing or digital brand management.
  • Proven expertise in SEO, SEM, and PPC campaigns.
  • Familiarity with ad technologies and digital marketing tools.
  • Analytical mindset with a strong ability to interpret and utilise data for decision-making.
  • Excellent communication and teamwork skills, ensuring smooth collaboration with internal and external stakeholders.
  • Proficiency in managing paid search platforms such as Google Ads and Bing Ads.
  • High level of creativity with a results-oriented approach to problem-solving.
Key Responsibilities in Performance Marketing
  • Develop and execute SEO strategies to improve organic search rankings and increase website traffic.
  • Design, manage, and optimise PPC campaigns to maximise ROI.
  • Conduct keyword research, analysis, and optimisation to drive targeted web traffic.
  • Manage digital advertising efforts, including display, social, and video advertising.
  • Analyse campaign performance metrics and provide insights for improvement and adjustments.
  • Collaborate with creative teams to develop impactful, engaging ads aligned with brand objectives.
  • Stay informed of the latest trends and advancements in digital marketing and ad technologies.
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