Senior Website and SEO Specialist

4 days ago


Fatih, Istanbul, Turkey Paraşüt Full time

About the Role

At Mikrogrup, we are looking for a new team member to join us as Senior Website and SEO Specialist, a person who believes in the power of togetherness, takes courageous steps, and embraces their work with passion while leading boldly #mikrogrupisbetterwithyou

Who Are We?

Mikrogrup is a dynamic ecosystem of companies, including Mikro Yazılım, Zirve Yazılım, Paraşüt, Shopside, E-Mükellef, and MevzuatTR. Our product range caters to SMEs, micro businesses, and financial advisors, offering modular, integrated, and customizable solutions that are easy to install and use. This unique approach is what sets Mikrogrup apart. As a result of our success, in 2023, Mikrogrup formed a strategic partnership with TeamSystem, Italy's leading software development company. We are now in search of a new team member for the role of Senior Website and SEO Specialist who will share our excitement, take bold steps, and lead with passion. #mikrogrupisbetterwithyou

The Principles That Guide Us

With a strong commitment to our values and goals, we proudly share the principles that guide the way we work:

#TOGETHERNESSisbetterwithyou #COURAGEisbetterwithyou #PASSIONisbetterwithyou #LEADERSHIPisbetterwithyou

These principles, grounded in continuous improvement, ethical behavior, and teamwork, are the keys to our success.

What Qualifications and Skills Do We Seek?

SEO & Website Performance Optimization

  1. Conduct SEO audits and implement improvements to enhance organic search rankings.
  2. Optimize site structure, meta tags, page speed, and indexing for better search visibility.
  3. Monitor and analyze traffic trends using Google Analytics, Google Search Console, and other SEO tools.
  4. Stay updated on algorithm changes and SEO best practices to drive continuous improvement.

Website Maintenance & Collaboration with Agencies

  1. Work closely with web development agencies to manage site updates, improvements, and bug fixes.
  2. Ensure a seamless user experience by identifying and resolving UX/UI issues.
  3. Oversee content updates, landing page creation, and A/B testing for conversion rate optimization.
  4. Ensure website compliance with security, accessibility, and GDPR requirements.

Collaboration & Project Coordination

  1. Act as the main point of contact between internal teams, agencies, and external partners.
  2. Work closely with the content, design, and product teams to align digital marketing efforts with business goals.
  3. Oversee and manage digital marketing projects from ideation to execution.
  4. Ensure timely and efficient communication between stakeholders for seamless workflow.

Reporting & Performance Analysis

  1. Track, measure, and analyze key digital marketing KPIs to assess campaign performance.
  2. Provide actionable insights and recommendations based on data analysis.
  3. Prepare monthly and quarterly reports on website traffic, SEO, and overall marketing performance.
  4. Use marketing analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to drive data-driven decision-making.

Minimum Requirements:

  1. Bachelor's degree in Marketing, Business, or a related field.
  2. 4+ years of experience in digital marketing, preferably in a digital agency, with a strong focus on performance and growth marketing.
  3. Solid project management skills, with the ability to multitask and collaborate with web agencies.
  4. Excellent analytical skills and attention to detail.
  5. Fluency in English (both written and spoken).
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