
Marketing Analytics Analyst
16 hours ago
QUALIFICATIONS
- Bachelor's Degree in engineering, MIS, statistics, mathematics or econometrics
- 5+ years experience in marketing analytics and/or risk analytics
- Banking or consultancy experience is a plus
- Excellent SQL knowledge
- Knowledge and understanding of big data and proficiency in using SPSS, SAS and/or R/Python is a plus
- Knowledge of statistical techniques (sample selection, A/B testing etc.) and experience with applications
- Knowledge of a variety of data mining techniques (clusters, decision trees, etc.) and their real-world advantages/drawbacks is a plus
- Excellent written and verbal communication skills for coordinating across teams and reporting on findings in a clear and structured manner
- Good at problem solving and has excellent analytical skills with an ability to determine the root cause of diverse problems
- Good time-management and organization skills when faced with uncertainty
- Proficiency in using MS Office
JOB DESCRIPTION
- Identifying possible business opportunities and drawbacks considering various stages of customer/product/process lifecycle and using large sets of internal and external data
- Conducting customer, product and channel segmentation studies in order to increase profitability and decrease risk without hurting customer loyalty
- Helping business units in designing marketing campaigns and measuring campaign effectiveness
- Defining key performance metrics and designing actionable reports to be automated by BI/Reporting teams
- Analyzing raw data in order to generate new variables to be automated in IT datamart projects
Not Applicable
Employment typeFull-time
Job functionAnalyst
IndustriesBanking
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