Marketing Analytics Analyst

16 hours ago


Fatih, Istanbul, Turkey DenizBank Full time
Marketing Analytics Analyst (SME Banking)

QUALIFICATIONS

  • Bachelor's Degree in engineering, MIS, statistics, mathematics or econometrics
  • 5+ years experience in marketing analytics and/or risk analytics
  • Banking or consultancy experience is a plus
  • Excellent SQL knowledge
  • Knowledge and understanding of big data and proficiency in using SPSS, SAS and/or R/Python is a plus
  • Knowledge of statistical techniques (sample selection, A/B testing etc.) and experience with applications
  • Knowledge of a variety of data mining techniques (clusters, decision trees, etc.) and their real-world advantages/drawbacks is a plus
  • Excellent written and verbal communication skills for coordinating across teams and reporting on findings in a clear and structured manner
  • Good at problem solving and has excellent analytical skills with an ability to determine the root cause of diverse problems
  • Good time-management and organization skills when faced with uncertainty
  • Proficiency in using MS Office

JOB DESCRIPTION

  • Identifying possible business opportunities and drawbacks considering various stages of customer/product/process lifecycle and using large sets of internal and external data
  • Conducting customer, product and channel segmentation studies in order to increase profitability and decrease risk without hurting customer loyalty
  • Helping business units in designing marketing campaigns and measuring campaign effectiveness
  • Defining key performance metrics and designing actionable reports to be automated by BI/Reporting teams
  • Analyzing raw data in order to generate new variables to be automated in IT datamart projects
Seniority level

Not Applicable

Employment type

Full-time

Job function

Analyst

Industries

Banking

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