Marketing Specialist

3 weeks ago


Fatih, Istanbul, Turkey BOATSY Full time

BOATSY is a UK-based marketplace connecting boat owners, maritime crew, and travelers seeking extraordinary sailing holidays around the globe. With a curated portfolio of 14,000 boats and 100+ breathtaking sailing routes, Boasty simplifies trip planning through smart tools, expert concierge support, and a focus on unforgettable guest experiences.

We're growing fast and looking for passionate individuals ready to dive into an exciting and hands-on journey in the maritime travel industry.

Role: Marketing Associate

We're seeking a strategic and execution-focused Marketing Associate to help us build and optimize the full customer marketing funnel—from awareness to conversion and retention.

This role is ideal for someone who thrives in shaping the big-picture marketing flows—setting the right messaging, building automated workflows, and developing lead nurturing funnels that convert interest into bookings.

This is not a social media manager or ad campaign manager role.

Perfect written and spoken English.

What You'll Be Doing
  • Designing and optimizing end-to-end marketing funnels (lead capture, onboarding, nurture flows, conversion touchpoints and associated materials and content)
  • Building messaging frameworks for different customer journeys
  • Curating digital content for email sequences, landing pages, sales assets, and partner outreach
  • Mapping and refining workflow automations across CRM and marketing tools
  • Supporting partnership campaigns with relevant messaging and content assets
  • Collaborating with the product and sales teams to align funnel strategy with customer behavior insights
What We're Looking For
  • Proven experience in marketing workflow design, email automation, and customer journey mapping
  • Excellent content curation and copywriting skills—perfect English is a must
  • Strategic thinker with a hands-on mindset: you enjoy getting into the details, testing, tweaking, improving
  • Ability to manage multiple workflows and tools across the marketing stack (Hubspot, Mailchimp, Notion, Airtable, etc.)
  • Strong communication and collaboration skills
  • A natural storyteller with an understanding of luxury travel, e-commerce, or marketplace dynamics is a big plus
Additional Info
  • Can be structured as a full-time, consultancy, or freelance position based on mutual fit
  • Flexible work environment with an entrepreneurial, fast-paced team
  • You'll learn A LOT about the sailing industry (and maybe join us on a boat, too )
Seniority level
  • Entry level
Employment type
  • Contract
Job function
  • Marketing and Sales
  • Industries
  • Internet Marketplace Platforms
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