Product Unit Manager

3 weeks ago


Fatih, Istanbul, Turkey Borusan Otomotiv Full time

Borusan Automotive Group Human Resources aims to create a team based on equality of opportunity, giving priority to women in employment, supporting the opportunities of employees to reveal their potential and diversity, open to innovative and creative thoughts, development-oriented, high job satisfaction, dynamic and most importantly, employees feel valued.

We are looking for a Product Unit Manager to drive product innovation, AI-driven personalization, and optimization across our mobile app, web platform, and internal back-office systems.

If you have a passion for data-driven decision-making, building user-centric experiences, and a strong interest in the automotive industry, this is an exciting opportunity to make a meaningful impact in the digital used car market

What You'll Do

Lead Product Strategy & Execution:
  • Develop and execute the product roadmap for mobile (iOS & Android), web platforms, and internal back-office systems, ensuring alignment with Borusan Next's business goals.
  • Own the end-to-end product lifecycle, from discovery to implementation and continuous optimization.
  • Manage cross-functional teams including engineering, design, data, and marketing to enhance platform features.
Enhance Mobile, Web & Back-Office Experience:
  • Work on personalization projects, optimizing search results and customer interactions.
  • Improve mobile-first experiences, ensuring a seamless, intuitive, and high-performing app and web platform.
  • Optimize internal back-office systems to enhance operational efficiency for customer support, sales, and auction management teams.
  • Leverage AI-driven recommendation engines to improve vehicle discovery and customer decision-making.
  • Utilize analytics tools (Firebase, Amplitude, Mixpanel, GA4, etc.) to monitor user behavior and optimize conversion rates.
Drive Marketplace Growth & Innovation:
  • Collaborate with the growth & marketing teams to optimize mobile & web acquisition funnels.
  • Manage API integrations and third-party partnerships to expand platform capabilities.
  • Research competitor platforms and market trends to drive innovation and stay ahead in the industry.
Optimize Platform & Back-Office Performance:
  • Ensure a seamless buying, selling, and auction experience across mobile and web.
  • Work closely with engineering teams to maintain platform stability, scalability, and security.
  • Improve internal operational tools to streamline workflows and enhance efficiency for business teams.
  • Troubleshoot mobile app, web, and back-office product issues and optimize platform performance based on user feedback.

What We're Looking For

Basic Qualifications:

  • Bachelor's degree in Engineering, Mathematics, Computer Science, or a related field.
  • 5+ years of product management experience, preferably in marketplace platforms, e-commerce, automotive, or related industries.
  • Strong experience in mobile app (iOS & Android), web platform development, and back-office systems.
  • Deep understanding of mobile-first UX/UI principles, app store optimization (ASO), and responsive web design.
  • Proven ability to prioritize product roadmaps, manage backlogs, and align teams with strategic goals.
  • Experience with A/B testing, user segmentation, and data-driven decision-making.
  • Excellent stakeholder management skills, working cross-functionally across departments.
  • Passion for user experience, platform scalability, and marketplace growth.
  • Knowledge of mobile app growth strategies.

Preferred Qualifications:

  • IT background with strong technical knowledge of product development.
  • Previous experience as a Business Analyst (BA), understanding both technical and business needs.
  • Experience in auction-based sales models, pricing strategies, and dynamic inventory management.
  • Familiarity with customer behavior analytics tools and marketplace optimization techniques.
  • Knowledge of SEO, digital marketing, and mobile app growth strategies.
  • Background in AI-driven personalization, recommendation engines, and predictive analytics.
  • Experience optimizing back-office systems for operational efficiency.
  • Interest in the automotive industry and a willingness to stay updated on market trends.
  • Fluency in English & Turkish is a must.

Why Join Borusan Next?

  • Work on an innovative automotive marketplace with a fast-growing digital ecosystem.
  • Lead mobile, web, and back-office product development, shaping the future of vehicle transactions.
  • Be part of a data-driven, tech-focused company that values innovation and user experience.
  • Collaborate with cross-functional teams and industry-leading professionals.
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