Marketing And Public Relations Specialist

19 saat önce

Fatih, Marmara Bölgesi, Türkiye Anker Innovations Tam zamanlı ₺400.000 - ₺700.000/yıl

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Develop and execute the local PR and corporate communications strategy for Anker's portfolio (Anker, Soundcore, eufy, Nebula), elevating brand reputation and awareness across Turkey.
Build and maintain strong relationships with local media, journalists, editors and industry opinion leaders, securing positive coverage across key business, technology and consumer outlets.
Plan and manage media events, product launches, press conferences and media briefings in coordination with the HQ communications and marketing teams.
Draft and localize press releases, media kits, Q&As, executive talking points and other communication materials in Turkish and English.
Manage day-to-day media inquiries and coordinate crisis communications, working closely with HQ to protect and enhance brand reputation.
Track media coverage and sentiment, monitor industry trends and competitor communications, and report PR effectiveness with data-driven insights.

Experience & Education - 2-5 years of PR, corporate communications or media relations experience, ideally in consumer electronics, technology, FMCG or a related industry, with a proven track record of securing media coverage and building journalist relationships. Bachelor's degree or above (communications, journalism, public relations, business or a related field preferred). Based in, or willing to relocate to, Turkey.
Professional Capabilities - Strong local media and journalist network across business, technology and consumer outlets; excellent writing and storytelling skills in Turkish, with the ability to localize global messaging; hands-on experience managing media events, press conferences and product launches; experience handling media inquiries and crisis communications; data-driven, able to track coverage, sentiment and PR effectiveness.
Personal Qualities & Languages - Proactive, detail-oriented and calm under pressure, with strong ownership and professional integrity; excellent cross-cultural communication across HQ and local teams. Fluent in Turkish (required) and English (working language with HQ).