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GenAI Strategist

4 weeks ago

Fatih, Istanbul, Turkey Tbwa ChiatDay Inc Full time

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: GenAI Strategist

Location: Istanbul, Turkiye

About the role:

We're looking for a dynamic Mid-Level Strategist to help shape the future of beauty marketing through AI innovation. This role combines beauty industry knowledge with AI capabilities to develop effective strategies for beauty and wellness brands. The ideal candidate will bridge traditional strategic thinking with AI-powered approaches.

What you will be doing:
  • Strategic Development
    • Develop AI-enhanced strategic solutions for beauty brands
    • Apply Gen AI tools in insight discovery and strategy development
    • Create compelling brand narratives using AI-powered insights
    • Support development of strategic frameworks and methodologies
    • Implement AI tools in strategic planning processes
  • Beauty Industry Focus
    • Monitor and analyse beauty industry trends
    • Generate consumer insights using AI tools
    • Develop beauty-specific applications of AI technology
    • Support strategic planning for beauty brands
    • Contribute to beauty marketing innovation
  • Project Execution
    • Lead day-to-day strategic development
    • Collaborate with creative teams on AI implementation
    • Present strategic work to clients
    • Support senior strategists on larger initiatives
    • Drive continuous improvement in AI utilization
What you need to be great in this role:
  • 4-7 years strategy experience in beauty or related sectors
  • Understanding of beauty industry dynamics
  • Experience with AI tools and applications
  • Strong analytical and strategic thinking skills
  • Proven ability to develop actionable insights
  • Technical Skills:
    • Proficiency in AI research and insight tools
    • Understanding of Gen AI capabilities
    • Data analysis and interpretation abilities
    • Experience with strategic planning tools
    • Knowledge of beauty industry metrics
  • Personal Qualities:
    • Strategic thinker with practical mindset
    • Interest in technology and innovation
    • Passion for beauty industry
    • Strong collaborative abilities

Our values shape everything we do:

Be Imaginative to push the boundaries of what's possible

Be always learning and listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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