Sales & Marketing Manager

FTD Limited is a fast-growing global forex and financial services company serving both institutional and retail clients. We are committed to delivering innovative trading solutions, excellent customer support, and building long-term relationships with our clients and partners worldwide.

With a strong focus on international expansion, the Far East- particularly China is one of our key strategic markets for future growth and customer acquisition.

About Us

FTD Limited is a fast-growing global forex and financial services company serving both institutional and retail clients. We are committed to delivering innovative trading solutions, excellent customer support, and building long-term relationships with our clients and partners worldwide.

With a strong focus on international expansion, the Far East- particularly China is one of our key strategic markets for future growth and customer acquisition.

Role Overview

We are seeking an experienced Sales & Marketing Manager to join our team at our Şişli, Istanbul office and strengthen our sales and marketing operations.

The role will focus on increasing customer acquisition, developing customer retention strategies, and supporting the sustainable growth of our business. A key responsibility will be to develop and execute strategies targeting the Far East, with a particular emphasis on the Chinese market, where we see significant potential for both customer and business growth.

The ideal candidate will also coordinate and guide our international regional partners, particularly those in the Far East, as well as our sales activities and teams supporting these markets.

Key Responsibilities

• Develop and implement new customer acquisition strategies, with a particular focus on the Chinese and wider Far Eastern markets, through digital marketing, direct sales, partnerships, events, and other relevant channels.
• Identify new business opportunities and develop strategies to increase the number and quality of clients acquired from China and other key Far Eastern markets.
• Create and implement client retention models to improve customer satisfaction, engagement, trading activity, and long-term loyalty.
• Align sales and marketing activities with internal company processes to ensure operational efficiency, continuity, and sustainable growth.
• Coordinate and provide leadership to regional sales offices, sales teams, and international partners, particularly across the Far East.
• Monitor sales and marketing KPIs, prepare regular performance reports, and provide strategic recommendations to management.
• Analyse customer acquisition channels and campaign performance, including lead quality, conversion rates, KYC completion, first deposits, and customer activity.
• Work closely with Compliance, Operations, and other internal teams to ensure that customer and partner activities comply with company policies and regulatory requirements.
• Represent FTD Limited professionally when dealing with international partners, clients, and potential business opportunities.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, or a related field.
• Proven experience in sales and marketing management or coordination, preferably within the financial services, fintech, forex, or online trading industry.
• Strong understanding of customer acquisition, conversion, and retention strategies.
• Experience in the Chinese or wider Asian market will be a strong advantage.
• Strong commercial awareness and the ability to identify and develop new business opportunities.
• Excellent communication, leadership, analytical, and organizational skills.
• Ability to work effectively with multicultural teams, international partners, and regional sales operations.
• Excellent command of English. Mandarin Chinese or another Asian language is a strong advantage.
• Willingness to work from our Şişli, Istanbul office and collaborate with international teams across different time zones.

What We Offer

• Competitive salary and performance-based bonus system.
• Opportunity to work in a dynamic and international financial services environment.
• Direct involvement in FTD Limited's international expansion, with a particular focus on China and the Far Eastern markets.
• Career development and growth opportunities within a fast-growing global company.
• The opportunity to have a direct impact on customer acquisition, business development, and international market expansion.
• A collaborative role with direct interaction with senior management and international business partners.

If you are passio