Digital Transformation Marketing Specialist

1 week ago


Fatih, Istanbul, Turkey Global IT International Full time

About Global IT International

We are a Google Cloud partner with over 16 years of experience in helping large corporations transition to the cloud. Our teams are certified in administration, deployment, development, support and customer success management.

Founded in 2006, we have been profitable every year since our inception. We take pride in our ability to deliver innovative digital solutions that meet the evolving needs of our customers.

Our Products

We offer a range of products, including Weoll, a powerful internal communications platform that integrates business processes. Our team has continuously improved the interface and increased mobile capabilities to meet changing customer needs.

The Role

We are seeking an experienced Product Marketing Specialist to drive the positioning, messaging, and go-to-market strategies for our products, particularly Weoll. The ideal candidate will have a strong understanding of SaaS and digital transformation.

The key responsibilities include:

  • Developing and executing product marketing strategies for Weoll and other digital solutions
  • Conducting market research to understand customer needs, competitive positioning, and industry trends
  • Creating compelling messaging and positioning that differentiates our offerings in the market
  • Collaborating with sales teams to support lead generation, sales enablement, and customer engagement
  • Planning and executing go-to-market strategies, including campaigns, content marketing, and events
  • Developing and optimizing marketing materials such as presentations, whitepapers, and case studies
  • Working with cross-functional teams to ensure product launches and updates are effectively communicated

Requirements

The ideal candidate will have:

  • 5+ years of experience in product marketing, preferably within a SaaS or technology-driven company
  • Strong knowledge of B2B marketing strategies, digital transformation, and employee experience solutions
  • Experience working in global markets, particularly in Dubai and the UAE
  • Excellent communication and storytelling skills in English
  • Proficiency in marketing automation, CRM platforms, and analytics tools
  • Ability to work cross-functionally with product, sales, and design teams
  • Strong analytical mindset, with experience in data-driven decision-making

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