Digital Marketing Insights Specialist

19 hours ago


Fatih, Istanbul, Turkey Aktif Bank Full time

Aktif Bank is seeking a highly skilled Digital Marketing Insights Specialist to join our team. In this role, you will be responsible for tracking, reporting, and analyzing the performance of marketing activities.

Key responsibilities include:

  • Providing actionable market and customer insights to address key strategic questions
  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports

You will analyze external and internal customer data using database queries (SPSS, SAS, SQL, Access), spreadsheet models (Excel), web analysis tools, statistical analysis tools and campaign management software tools. You will evaluate customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.

Seniority level: Associate Employment type: Full-time Job function: Marketing Industries: Investment Banking and Banking #J-18808-Ljbffr



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