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Performance Marketing Lead
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About Us
We are a global mobile gaming company with a passion for innovation and customer satisfaction. Our marketing team is at the forefront of developing and implementing cutting-edge strategies to reach new users.
We are seeking an experienced Senior Marketing Specialist to join our dynamic team. As a key member of our marketing team, you will play a pivotal role in scaling our games worldwide by leveraging your analytical skills and creativity.
Main Responsibilities- Strategic Planning: Develop and execute comprehensive marketing strategies to drive user acquisition and engagement.
- Campaign Execution: Execute and optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, and video ad networks.
- Data Analysis: Analyze user data, market trends, and competitor insights to inform data-driven decision making.
- Continuous Improvement: Conduct regular A/B tests to identify areas of improvement and optimize marketing campaigns for better results.
- Growth Strategies: Identify key growth opportunities and develop strategic plans to capitalize on them.
- Partner Collaboration: Establish and maintain strong relationships with external partners and vendors.
- Creative Expression: Collaborate with Marketing Artists to develop creative solutions that combine data-driven insights with strong creative skills.
