Data Insights Manager

1 week ago


Fatih, Istanbul, Turkey Tbwa ChiatDay Inc Full time

At Tbwa Chiat/Day Inc, we're seeking a talented Data Insights Manager to join our marketing team. As a key member of our team, you will play a critical role in analyzing and interpreting user behavior data to identify growth opportunities across various marketing channels.

Job Description

We're looking for a highly analytical individual who can help us drive user acquisition and engagement through data-driven insights. Your primary responsibility will be to analyze A/B testing on marketing campaigns and creatives to evaluate and identify the most effective strategies for user acquisition, optimizing campaign performance.

You will also track and measure marketing campaign performance using key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Daily Active Users (DAU), Monthly Active Users (MAU), and Player Lifetime Value (LTV), providing insights for optimization.

Your expertise in performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners), is a valuable asset. Additionally, your experience with advanced SQL skills and different programming languages will enable you to effectively communicate insights to stakeholders.

We're proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.



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