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Marketing Campaign Manager

2 weeks ago

Fatih, Istanbul, Turkey Peak Full time

About Peak

We are a rapidly growing mobile gaming company with a passion for innovation and customer satisfaction. Our marketing team plays a critical role in developing and implementing effective strategies to reach new users.

We are seeking a seasoned Senior Marketing Specialist to join our dynamic team. As a key member of our marketing team, you will play a significant role in scaling our games worldwide by leveraging your analytical skills and creativity.

Key Responsibilities
  • Marketing Strategy: Develop and execute comprehensive marketing strategies to drive user acquisition and engagement.
  • Campaign Optimization: Optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, and video ad networks.
  • Data-Driven Insights: Utilize user data, market trends, and competitor insights to inform data-driven decision making.
  • Testing and Improvement: Conduct regular A/B tests to identify areas of improvement and optimize marketing campaigns for better results.
  • Growth Initiatives: Identify key growth opportunities and develop strategic plans to capitalize on them.
  • Partner Engagement: Establish and maintain strong relationships with external partners and vendors.
  • Creative Solutions: Collaborate with Marketing Artists to develop creative solutions that combine data-driven insights with strong creative skills.