Senior Marketing Strategist
1 week ago
The Senior Marketing Strategist will lead the Turkey Influencer Marketing Program, responsible for its development and growth. The program encompasses a network of KEY Creators from Red Bull Turkey, including macro & micro influencers across all relevant platforms and focus audiences in Turkey.
Sourcing suitable talent, maintaining continuous relationships, and tracking performance are crucial aspects of the role. Based on the pool of Influencers, the yearly Marketing calendar's main projects will be activated, as well as dedicated projects executed. Active participation in the Business Planning process is mandatory. The role identifies, establishes, and nurtures authentic relationships with relevant creators who embody Red Bull's values. By connecting these creators with projects and opportunities within the World of Red Bull, you ensure mutually beneficial outcomes. Performance tracking is essential to guarantee achievement of marketing goals.
- Community Management:
- Strong planning and project management skills.
- Responsible for building and managing relations with the carefully selected brand-fit influencer community and providing them unique opportunities within the World of Red Bull to grow their brand in line with the global Creator Marketing Relations strategy of Red Bull.
- Lead, monitor, and develop the program with full responsibility in close alignment with the Head of Communications.
- Ability to work in a cross-functional environment.
- Negotiate external deals and contracts (suppliers, agencies, streamers).
- Create ideas for the annual business planning process and execute accordingly.
- Identify creator events/projects that can be 'given wings' to and collaborate with internal departments to activate these accordingly.
- Support in developing the seeding strategy with the Head of Communication in close collaboration with our Brand/Comms Team to manage the Creator database and ensure creators are regularly sent product.
- Manage the creator database and ensure all internal tracking and reporting platforms are up to date to help achieve our marketing goals.
- Measurement and analysis of the performance of the work, demonstrating its impact on our overall business goals and identifying opportunities of strength or weakness that can be improved.
We're looking for a highly experienced individual with a strong background in Influencer Management (minimum 5 years of experience in related areas – in a position of seniority) and profound Marketing communication knowledge. Experience with community management, proficiency in EDV (Word, Excel, PowerPoint, etc.), and fluency in English & Turkish are also required. You should have the ability to build a strong network of relationships with influencers, possess strong marketing & business understanding and analytical skills, and have strong negotiation, persuasion, and networking skills to build long-term sustainable relations with creators. A proven leadership quality and presentation skill are also essential.
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