Senior Product Marketing Strategist

12 hours ago


Fatih, Istanbul, Turkey Dataroid Full time

At Dataroid, we're on a mission to empower leading brands to deliver seamless customer experiences through deep customer insight, data science modeling, and omnichannel marketing.

We're looking for a Senior Product Marketing Specialist who will be responsible for executing marketing activities of our digital analytics and customer engagement platform, including all digital marketing campaigns, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

Key Responsibilities:
  • Develop and execute the marketing strategy for Dataroid, including building key messaging, go-to-market plans, and content creation.
  • Create compelling content to convey the benefits of our product to various audiences, including sales enablement, product videos, blog posts, email campaigns, and website content.
  • Manage all aspects of email marketing campaigns, including market research, content creation, and distribution.
  • Collaborate closely with sales and customer success teams to understand their competitive selling needs and deliver the necessary materials.
  • Align with product and sales teams on strategy and messaging.
  • Analyze and measure the buyer journey as it relates to product feature adoption and usage.

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