Marketing Data Scientist

2 days ago


Fatih, Istanbul, Turkey Zynga Full time

At Zynga, we're a global leader in interactive entertainment with a mission to connect the world through games.

We're a diverse and dynamic team of innovators, working together to create engaging experiences for millions of players worldwide.

This role is part of our Marketing team, responsible for driving user acquisition and engagement across various marketing channels.

You'll be working in a fast-paced environment with talented professionals, analyzing data to identify growth opportunities and optimizing campaign performance.

  • Analyze and interpret user behavior data to identify areas for improvement and optimize marketing strategies.
  • Collaborate with cross-functional teams to ensure alignment between marketing goals and overall game development objectives.
  • Track and measure marketing campaign performance using key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Daily Active Users (DAU), Monthly Active Users (MAU), and Player Lifetime Value (LTV).


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