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Senior Manager of Consumer Insights and Experiential Marketing
3 weeks ago
We are seeking a highly skilled Senior Manager to lead our End-to-End Experience Media Operations team at ENGINEERINGUK. As a key member of our team, you will be responsible for developing and implementing strategic plans to drive consumer connections and growth.
About the Role:- Develop targeted experiential campaigns that drive consumer connections and growth.
- Work closely with brand marketers, creative partners, and other cross-functional teams to create strategic plans.
- Act as subject matter expert on consumer channel behaviors and trends, translating these insights into compelling agency briefs and media strategies.
- Lead negotiations in paid media investments against national and local media, social, and search efforts with media agencies.
- Partner with cross-functional teams to deliver integrated communications programs, including planning, activation, and evaluation.
- Assess program results, provide post-program reviews, and incorporate learnings into future work.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in Marketing, Media, or Connections Planning/Technology.
- Strong analytical skills and understanding of 'media math' concepts.
- Advanced knowledge of digital display, mobile, video, programmatic, and CTV/OTT advertising.
- Working knowledge of paid search and social media.
- Detail-oriented with exceptional critical thinking and problem-solving abilities.
