
Digital Transformation Strategist
1 day ago
About the Role:
As a Digital Experience Lead at Unilever Deutschland Holding GmbH, you will be responsible for leading the development and execution of digital marketing strategies to enhance our leading brands' presence and drive online engagement.
Main Responsibilities:
- Develop and execute end-to-end digital ecosystems for our categories
- Plan, execute, and optimize digital marketing campaigns across multiple platforms in partnership with media and agency teams
- Ensure all digital content aligns with brand identity and resonates with the target audience
- Track and analyze key performance metrics to measure campaign success
- Collaborate with cross-functional teams to build the best digital journey for consumers
- Design and implement full-funnel digital campaigns using various digital means
- Inflight optimization of communications plans, dynamic budget allocation based on KPIs, including A/B testing
- Lead digital marketing strategy development through collaboration with internal and external partners
- Serve as a single point of contact with high digital expertise for stakeholders
- Contribute to developing and standardizing analytical tools, frameworks, and processes
- Manage relationships with third-party vendors and service providers
Requirements:
- Understanding of full-funnel online customer journey touchpoints with digital campaign management experience
- Passion for data and performance marketing, ability to synthesize data and drive business decisions
- High bias for action and leadership, right mental attitude, open communication
- Excellent listening skills, ability to articulate consumer needs
- Experience working with marketing stakeholders and agencies, understanding their challenges and information requirements
- Project management experience, particularly in planning, forecasting demand
Desired Qualifications:
- 3-5 years' experience in digital ecosystem development
- Excellent English language communication skills, senior stakeholder, peer, report
- Bachelor's Degree in related fields
- Fluency in Turkish and English
Leadership Behaviors:
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility, accountability for execution, results. Has an owner's mindset, uses data and insight to make decisions
- PERSONAL MASTERY: Sets high standards, actively builds own wellbeing, resilience
- CONSUMER LOVE: Always looks for better ways to serve consumers, invests time inside, outside to understand consumer needs
- PURPOSE & SERVICE: Has humility, understands leadership is service to others, inside, outside Unilever
- AGILITY: Explores world around them, continually learning, developing skills
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