Digital Marketing Specialist

6 days ago


Fatih, Istanbul, Turkey ASSA ABLOY Sicherheitstechnik GmbH Full time

The Digital Marketing Specialist will be responsible for developing and executing the day-to-day strategy for Yale Retail. The primary objective is to maximize the Yale brand across all channels and media.

Key responsibilities include managing the Yale website, content, and social media platforms. This involves driving the Yale brand reach online and offline, ensuring all customer-facing content across all channels is up-to-date and relevant.

In addition to updating content, the role requires monitoring and analyzing data to make relevant changes and effectively reporting performance. The position also involves managing all Yale exhibitions, supporting marketing campaigns online and offline, and supporting any ad-hoc marketing activities to support the overall Yale Retail business plan.

Reporting to the business unit manager, the Digital Marketing Specialist will work closely with external agencies to deliver strong marketing campaigns in a timely manner. Key tasks include taking briefs from managers, managing projects from start to finish, and assisting the Business Unit Manager in preparing important marketing strategies and providing monthly reports based on key KPIs.

Working alongside Product Managers is highly important to the success of the role, as the launch and marketing of NPD are vital. The role offers a great opportunity for a bright and enthusiastic marketer looking to get their foot in the door with a market-leading company that can offer great career prospects for the future.



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