Digital Transformation Lead

2 days ago


Fatih, Istanbul, Turkey TikTok Full time

About the Role

We are seeking a highly skilled Digital Transformation Lead to join our team in Turkey & Central Asia. In this role, you will be responsible for driving the supply of diverse & high-quality content on the platform by building close relationships with relevant creators and publishers.

The ideal candidate will have a strong understanding of local market dynamics and cultural considerations, as well as excellent analytical, communication, and collaboration skills.

You will work closely with cross-functional teams to drive program objectives align with Regional and Central best practices and goals of driving product adoption, key vertical content supply and priority initiatives.

Key Responsibilities

  1. Support partners & creators managers in engaging & growing managed accounts
  2. Support tentpole activations to maximize performances and create content opportunities for creators & partners
  3. Support long term content programs to grow ecosystem and create content opportunities for creators & partners
  4. Spot and flag sensitive trends / search queries
  5. Localize global / regional activations and programs to maximize local impact
  6. Develop and execute locally relevant programs to drive Creator and Publisher engagement by working closely with Local Creator and Publisher teams
  7. Operational Support: support the onboarding, localization and day-to-day operations of programs in local markets.

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, relevant field or equivalent practical experience.
  • Interest in program management, operations, market insights or related areas.
  • Strong organizational skills and attention to detail to manage multiple projects and deadlines effectively.
  • Proficiency in creative software tools such as Photoshop, Adobe Premiere, Figma, etc., is a plus.


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