
Digital Transformation Lead
2 days ago
About the Role
We are seeking a highly skilled Digital Transformation Lead to join our team in Turkey & Central Asia. In this role, you will be responsible for driving the supply of diverse & high-quality content on the platform by building close relationships with relevant creators and publishers.
The ideal candidate will have a strong understanding of local market dynamics and cultural considerations, as well as excellent analytical, communication, and collaboration skills.
You will work closely with cross-functional teams to drive program objectives align with Regional and Central best practices and goals of driving product adoption, key vertical content supply and priority initiatives.
Key Responsibilities
- Support partners & creators managers in engaging & growing managed accounts
- Support tentpole activations to maximize performances and create content opportunities for creators & partners
- Support long term content programs to grow ecosystem and create content opportunities for creators & partners
- Spot and flag sensitive trends / search queries
- Localize global / regional activations and programs to maximize local impact
- Develop and execute locally relevant programs to drive Creator and Publisher engagement by working closely with Local Creator and Publisher teams
- Operational Support: support the onboarding, localization and day-to-day operations of programs in local markets.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, relevant field or equivalent practical experience.
- Interest in program management, operations, market insights or related areas.
- Strong organizational skills and attention to detail to manage multiple projects and deadlines effectively.
- Proficiency in creative software tools such as Photoshop, Adobe Premiere, Figma, etc., is a plus.
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