Marketing Communications Strategist

2 days ago


Fatih, Istanbul, Turkey Agoda Full time
About Agoda

Agoda is a leading online travel booking platform, connecting travelers with a vast network of hotels and holiday properties worldwide. Our innovative technology enables seamless bookings for accommodations, flights, and more.

We foster a diverse and inclusive work environment, where 7,100+ employees from 95+ nationalities collaborate to drive business growth. Based in Asia and part of Booking Holdings, we innovate through experimentation and ownership.

Our Purpose – Bridging the World Through Travel

We believe travel empowers individuals to experience the world, fostering empathy, understanding, and happiness. It brings cultures closer together, creating a richer global community.

The Opportunity

The B2B Marketing team at Agoda seeks a visionary Product Marketing Manager to redefine our content strategy efforts. This role will play a pivotal part in developing and executing product marketing strategies that resonate with our target audience and achieve market success.

Key Responsibilities:

  • Develop a comprehensive product marketing strategy that engages B2B audiences, elevates brand awareness, and drives tangible business results across multiple business units.
  • Craft compelling product messaging that differentiates our products in the market.
  • Manage cross-functional projects, ensuring alignment and effective communication among stakeholders.
  • Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Conduct market research to identify partner needs and develop a competitive positioning strategy.


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