
Financial Services Marketing Manager
16 hours ago
As a Product Marketing Manager at Papara, you will play a key role in shaping our product marketing strategies to drive user adoption and revenue growth. With over 20 million users, we are a leading fintech company in Turkey, and we are expanding globally.
We are committed to delivering fast, simple, affordable, and fun financial experiences to our users. Our team is passionate about innovation and continuous improvement, and we thrive in a fast-paced environment.
Your Key Responsibilities- Develop and execute product marketing strategies to drive awareness and adoption of our services and products.
- Design and implement effective positioning, messaging, and marketing plans to generate demand for our products.
- Collaborate with Business Intelligence teams to analyze product growth, build product strategies, establish product positioning, and define the product roadmap.
- Partner with Marketing and Product teams to develop go-to-market strategies and growth opportunities.
- Lead the go-to-market execution for new feature launches and ongoing marketing initiatives.
- Stay up-to-date with market trends and competitor activities to identify opportunities for growth.
- Analyze growth opportunities and contribute to product development process through close collaboration with product teams.
- Manage product marketing budget and track spend with a focus on ROI.
- You have a proven track record as a Product Marketing expert with 5+ years of experience.
- Able to effectively communicate complex ideas in simple terms.
- Strong relationship-building skills and ability to collaborate cross-functionally.
- Proficient in digital marketing tools and passionate about driving business results.
- Thrives in fast-paced environments and takes initiative to drive projects forward.
- We value excellent communication skills, sense of urgency, accountability, and ownership.
- We prioritize problem-solving and analytical skills to drive business results.
- We foster a culture of collaboration, responsiveness, and adaptability.
- We believe in lifelong learning and personal growth.
- We celebrate diversity and inclusivity.
- Competitive salary and performance-based bonuses.
- Private pension plan with company contribution.
- Transportation and meal allowance.
- We invest in your growth; use your learning budget on any platform.
- We care about your well-being, private health & life insurance, Gym, and HPV vaccine.
- Enjoy free access to Papara services, 10% cashback on Papara Card, and 20% on bill payments.
- Technical equipment package to support your work.
- Free membership: Spotify, YouTube Premium, Netflix.
- Social activities: Happy Hours, Team Budget, Sports Teams, Clubs etc.
- We're against politics; focus on productivity and success.
- We stand against discrimination.
- Green campus, Basketball Court, Sleeping Room, and unlimited coffee.
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