Public Relations Manager

2 days ago


Fatih, Istanbul, Turkey adidas Full time
About the Role

We are seeking a highly skilled Public Relations Manager to join our team at adidas. As a key member of our marketing department, you will be responsible for developing and executing PR strategies to support brand-level priority concepts, products, campaigns, athletes, events, and corporate initiatives.

Key Responsibilities:

  • Develop and execute PR strategies to support brand-level priority concepts, products, campaigns, athletes, events, and corporate initiatives
  • Lead fusion of editorial and social storytelling as new way of category communication
  • Analyze business needs and evolving media landscape to create plans that raise adidas profile across a variety of media outlets and platforms
  • Establish and maintain key media relationships across traditional and new platforms

Requirements:

  • University degree required (focus Marketing)
  • Advanced degree is a plus
  • Min 7-year industry or related experience
  • Strong cross-functional experience across merchandising, marketing and sales
  • Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)
  • Fluent in English and Turkish (both written and verbal)


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