Head of Visual Merchandising and Marketing

12 hours ago


Fatih, Istanbul, Turkey Michael Page Türkiye Full time
Job Description

We are seeking a highly skilled Head of Visual Merchandising and Marketing to lead our visual merchandising and trade marketing teams. This role will be responsible for developing and implementing annual seasonal trade marketing plans tailored to market trends and consumer preferences.

The successful applicant will have proven retail experience, experience in VM positions, experience in Trade Marketing positions, and fluency in English. They will be responsible for overseeing the launch of new seasonal collections, coordinating promotional strategies and in-store events.

Key Responsibilities:

  • Brand Standards Management: Establish and maintain brand standards for retail and franchise stores, ensuring alignment with corporate identity and market expectations.
  • Store Openings: Lead the planning and execution of new store openings, including layout design, store configuration, and operational readiness for both domestic retail stores and international franchise locations.
  • Seasonal Campaigns and Launches: Create and implement annual seasonal trade marketing plans tailored to market trends and consumer preferences.
  • Concept Development: Innovate and develop concepts for in-store promotions and marketing initiatives that enhance the customer shopping experience.
  • Visual Presentation and Layout Design: Design and implement visual presentation and store layout standards that cater to different formats and customer segments.

Responsibilities:

  • Analyze the effectiveness of trade marketing initiatives and store performance metrics to assess ROI and inform future strategies.
  • Prepare detailed reports for management, highlighting insights and recommendations for continuous improvement.


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