Digital Advertising Strategist
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As a leading international media sales house, Aleph Group specializes in providing innovative advertising solutions for over 1500 global brands. Partnering with top digital platforms like Criteo and Pinterest, we offer cutting-edge technology to drive client success.
Established in 2009, our company has been part of the dynamic Aleph Group since 2021. As a global network of digital experts and tech-focused solutions, we empower advertisers to connect with consumers more effectively, contributing to the growth of the digital ecosystem.
We're seeking a highly skilled Account Strategist to join our team in Istanbul, Turkey. This role requires developing media strategies, optimizing account performance, and collaborating with clients to enhance brand visibility and drive successful campaigns.
Key Responsibilities:- Act as a single point of contact for clients actively using the platform
- Manage a dedicated Business-to-Business (BoB) within revenue targets, addressing client needs within established standards
- Integrate, launch, and optimize retargeting, acquisition, and CRM campaigns within Web & App environments
- Provide training, workshops, and Quarterly Business Reviews (QBRs) to agencies and clients to increase Share of Voice (SoV)
- Evaluate advertising campaign metrics, such as Revenue, ROI, eCPM, and CPV
- Collaborate closely with creative, technical, and analytics teams within the platform
- Plan, forecast, and negotiate quarterly advertising budgets at a managerial level
- Serve as a consultant to develop strategies for upselling Criteo solutions to each client
- Create a strategy roadmap for new businesses to help them reach their objectives using Criteo solutions
- 4+ years of experience in similar sales roles, especially within ad-tech, performance agencies, and mobile advertising companies
- A relevant and active network within the digital media industry
- Ability to find growth opportunities within accounts by adding value
- Strong understanding of key digital performance metrics and principles
- Experience working with clients from various verticals
- Ability to perform autonomously and manage relationships with clients
- Compliance with working within revenue targets and ensuring client satisfaction
- Excellent communication skills in English
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