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Cloud Marketing Automation Professional

2 weeks ago


Fatih, Istanbul, Turkey Kofana Digital Full time

Kofana Digital is looking for an experienced Salesforce Marketing Cloud Consultant to join our team and contribute to delivering high-quality marketing automation projects.

">Job Responsibilities

The successful candidate will be responsible for designing and managing the implementation of Salesforce Marketing Cloud solutions that meet business requirements. They will understand business objectives, user needs, and technical capabilities to recommend solutions that drive business value and enable success with SFMC. Additionally, they will document requirements in the form of user stories, design and implement complex marketing automation journeys in SFMC, configure and manage SFMC Email Studio, Mobile Studio, Advertising Studio, and Journey Builder, monitor campaign performance, generate reports and dashboards to measure the success and ROI of marketing programs, train internal teams on best practices for using SFMC, conduct user training, promote user adoption of Marketing Cloud, coordinate and support the client with user acceptance testing (UAT), and stay up-to-date on new features and functionality in SFMC to ensure maximum utilization of the platform.