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Consumer Insights Director

2 weeks ago

Fatih, Istanbul, Turkey GroupM Türkiye Full time

We are seeking a Consumer Insights Director to lead our cultural insights, market research, and audience analysis efforts. This role will play a pivotal part in providing valuable information to shape our client strategies.

Key Responsibilities:
  • Develop and implement strategic research plans to meet business objectives.
  • Lead market research projects, including data collection, analysis, and reporting.
  • Analyze and segment audiences, providing in-depth insights into their behaviors and preferences.
  • Deliver actionable reports and recommendations based on research findings.
  • Cross-functional collaboration to integrate insights into client strategies.
Requirements:
  1. Proven experience working in an insight role in a media agency or research agency.
  2. Expertise in quantitative research methodologies in media research or consumer behavior.
  3. Demonstrated curiosity about consumer behavior and ability to bring stories to life through work.
  4. Minimum of 3 years of experience in cultural insights, market research, and audience analysis.
  5. Proficiency in research methodologies and tools.
  6. Strong analytical and critical thinking skills.
  7. Excellent communication and presentation abilities.
  8. Excellent command of English both written and spoken.