Product Owner for Digital Experience

7 days ago


Fatih, Istanbul, Turkey Vodafone Group Full time
Role Summary

We're looking for a talented Product Owner for Digital Experience to join our team at Vodafone Business. As a Product Owner in an Agile environment, you'll drive our B2B marketing automation, lead generation, and MarTech strategies, working closely with product marketing, digital marketing, and digital product teams to enhance demand generation, website optimization, and personalization initiatives.

The ideal candidate will have experience in B2B digital marketing, marketing automation, or lead generation, and proficiency in marketing automation & lead generation tools. Strong background in website UX/UI improvements and MarTech integration is also required.

Key Responsibilities:
  1. Act as a Product Owner within an Agile framework, managing the backlog and aligning priorities with business objectives.
  2. Optimize B2B marketing automation processes and improve tool utilization.
  3. Develop account-based marketing (ABM) and web-based lead generation strategies.
  4. Enhance the Vodafone Business website by improving UX/UI for lead conversion.
  5. Create A/B testing hypotheses and collaborate with relevant teams to implement them.
  6. Manage MarTech integrations (CDP, CRM, personalization tools, etc.).
  7. Analyze digital marketing performance and provide strategic input for campaigns.

About Us:

  • Vodafone Business is a leading Telecommunications company in Europe and Africa.
  • We're committed to creating a workplace where everyone can thrive, whatever their personal or professional background.
  • We value diversity and inclusion and welcome applications from all qualified candidates.


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