Product Positioning Specialist

20 hours ago


Fatih, Istanbul, Turkey Toyota Türkiye Pazarlama ve Satış A.Ş. Full time
Product Positioning Specialist

We are seeking a highly skilled Product Positioning Specialist to join our team at Toyota Turkey. As an international distributor, we are responsible for the marketing and sales of Toyota and Lexus branded vehicles in the automotive sector.

Our company values Respect for People and Kaizen, which guide our actions and decisions. Our ideal candidate will embody these values by being passionate about their work, working collaboratively with others, and striving for continuous improvement.

  • Key Characteristics:
  • Love their job and approach it with passion
  • Work with a smile and have fun
  • Make an effort to create a happy environment
  • Value everyone as a human being
  • Work collaboratively towards better results
Main Responsibilities:
  • Analyze market and competitive trends to optimize product positioning and pricing strategies
  • Develop and implement a comprehensive 360-degree marketing plan for product launches, covering concept to execution
  • Create launch plans using product roadmaps and present them effectively to key stakeholders
  • Cross-functional team coordination for seamless execution of launch strategies and timelines
  • In-depth competitor analysis to refine product positioning and establish a clear strategy
  • Communicate product updates and changes to the sales team and dealer network
  • Maintain accurate product brochures and technical data sheets for print and digital channels


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