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Senior Marketing Professional

2 weeks ago

Fatih, Istanbul, Turkey Tokeninc Full time
About the Job

We're looking for an experienced Marketing Specialist Lead to join our dynamic team at Tokeninc. As a key member of the Operations and Customer Support Team, you'll play a vital role in driving the growth and success of our business through effective digital marketing strategies.

The successful candidate will have a proven track record of managing digital marketing campaigns, with a strong analytical mindset and experience with performance metrics and ROI analysis. They'll also be proficient in digital marketing tools and analytics platforms, with a deep understanding of SEM/SEO, social media marketing, email marketing, and other digital marketing channels.

Key responsibilities will include preparing yearly digital marketing plans, working closely with the digital media agency to implement marketing plans, and monitoring performance to achieve targets and schedules. The ideal candidate will also be able to lead, control, and optimize PPC campaigns for various brands on platforms like Google Ads and social media.

Additional responsibilities will include staying updated on industry trends and competitor strategies, preparing monthly digital campaign reports, and collaborating effectively with internal teams to drive business growth.