Market Intelligence Analyst

1 day ago


Fatih, Istanbul, Turkey GroupM Türkiye Full time

The Market Intelligence Analyst role at GroupM Türkiye requires a detail-oriented professional who can analyze complex data and provide actionable insights to inform business decisions. This involves leading cultural insights, market research, and audience analysis initiatives.

Key Responsibilities:
  • Conduct in-depth analyses to identify market trends and opportunities.
  • Develop and execute market research projects that deliver high-quality data and insights.
  • Analyze audience segments to reveal key patterns in consumer behavior and preferences.
  • Create strategic reports that present compelling research findings and support informed decision-making.
  • Collaborate with cross-functional teams to integrate insights into client strategies.
Requirements:
  • Significant experience working in insight roles within media agencies or research firms.
  • A solid foundation in quantitative research methodologies for media research or consumer behavior.
  • A passion for exploring consumer behavior intricacies and presenting them in engaging ways.
  • A minimum of 3 years of experience in cultural insights, market research, and audience analysis.
  • Proficiency in research tools and methodologies.
  • Strong analytical and critical thinking skills.
  • Effective communication and presentation abilities.
  • Native-level English fluency.


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