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Senior Business Leader

3 weeks ago

Fatih, Istanbul, Turkey Perrigo Company plc Full time
Job Summary

Perrigo Company plc is seeking a highly skilled Category Executive to join our team. As a Category Executive, you will be responsible for developing and executing long-term strategies for our channels and customers, integrating shopper and customer insights, analyzing results, and preparing integrated action plans.

The successful candidate will have a strong analytical mindset, excellent influencing and perseverance skills, and experience in strategic planning processes. They will also have expertise in working with retailers to deliver tangible results.

Key Responsibilities:

  • Develop and execute strategic plans to drive business growth
  • Manage trade spend processes and direct activities
  • Work with Sales and Marketing teams to define forward-looking opportunities and calculate ROI
  • Conduct competitor analysis and develop targeted trade marketing programs
  • Define optimal store blueprints and secondary placement tailored to channels and shopper missions
  • Take an active role in customer engagement processes
  • Define category growth opportunities and solutions to address customer problems
  • Execute and track Customer Category Management projects
  • Develop category/new product selling stories
  • Direct demand planning processes