Brand Development Coordinator

7 days ago


Fatih, Istanbul, Turkey ASSA ABLOY Sicherheitstechnik GmbH Full time

The Brand Development Coordinator plays a crucial role in maximizing the Yale brand across all channels and media. This involves developing and executing the day-to-day strategy for Yale Retail.

Key responsibilities include managing the Yale website, content, and social media platforms to drive the Yale brand reach online and offline. Ensuring all customer-facing content across all channels is up-to-date and relevant is also essential.

The role requires monitoring and analyzing data to make relevant changes and effectively reporting performance. Managing all Yale exhibitions, supporting marketing campaigns online and offline, and supporting any ad-hoc marketing activities to support the overall Yale Retail business plan are also key responsibilities.

Reporting to the Business Unit Manager, the Brand Development Coordinator works closely with external agencies to deliver strong marketing campaigns in a timely manner. Tasks include taking briefs from managers, managing projects from start to finish, and assisting the Business Unit Manager in preparing important marketing strategies and providing monthly reports based on key KPIs.

Working alongside Product Managers is crucial to the success of the role, as the launch and marketing of NPD are vital. The role offers a great opportunity for a bright and enthusiastic marketer looking to get their foot in the door with a market-leading company that can offer great career prospects for the future.



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