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Marketing Lead
2 weeks ago
At Barilla, we believe that food has the power to bring people together. For over 140 years, we have been passionate about creating high-quality pasta, sauces, and other food products that not only delight our customers but also promote a culture of warmth and hospitality.
We are a family-owned company with a strong sense of tradition and values. Our goal is to make quality the choice for a better life, and we strive to achieve this through our commitment to excellence, innovation, and sustainability.
Your Role
We are looking for an experienced Brand Manager to join our team in Istanbul. As a key member of our Marketing Department, you will play a critical role in developing and implementing our marketing strategy across various markets and channels.
Your main responsibilities will include:
- Defining and implementing marketing plans for Barilla & Wasa, ensuring alignment with business strategies and marketing objectives.
- Leading the implementation of all marketing activities, including communication development, media planning & monitoring, PR & influencers, on-ground brand activations, etc.
- Maintaining close cooperation with Trade Marketing and Sales team to ensure achievement of brand performance and KPIs.
- Analyzing brand's P&L to ensure appropriate pricing strategies for managed brands and products.
- Developing product portfolio & pipeline for managed brands and managing product launch itself.
- Managing all market research projects related to managed brands and proposing action plans according to research results.
- Providing insight to the company on market trends & opportunities, consumers and customers' behaviour and understanding, competitive intelligence related to managed brands & categories.
