TV Audience Research Manager

6 days ago


Fatih, Istanbul, Turkey Digiturk Full time
About the Role

The TV Audience Research Manager will be responsible for overseeing the management and integration of TV ratings systems across linear (DTH) and digital (OTT) platforms. This is a unique opportunity to join a leading digital broadcasting platform in Turkey and contribute to shaping the future of television broadcasting.

Key Responsibilities:

  • Analyze viewership trends, audience demographics, and content performance using data from Digiturk rating system as well as digital analytics tools.
  • Identify viewing behavior patterns across different subscriber segments to inform programming and marketing strategies.
  • Present findings and recommendations to senior management and key business units.

Requirements

To succeed in this role, you will need:

  • A university degree from related fields, with a master's degree being a plus.
  • Experience in data analysis models and methods or market/media research focusing on data analysis or experience in a Content Strategy Role in Streaming Or Media and Entertainment.
  • Strong analytical skills, strategic thinking, presentation design, and the ability to distil complex concepts and analyses into clear, easy-to-understand presentations.

About Digiturk

Digiturk is a forward-thinking company that is committed to innovation and excellence. We offer a dynamic work environment, opportunities for growth and development, and a competitive salary package.



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