Category Activation and Digital Marketing Manager

7 hours ago


Fatih, Istanbul, Turkey Avature Full time

We are looking for a talented individual to join our Professional Products Team as a Category Activation and Digital Marketing Manager. As a key member of our team, you will be responsible for developing and implementing e-commerce strategies that drive customer acquisition and retention, as well as increase lifetime value and growth.

About the Role
  • You will work closely with marketing teams to define and implement multi-brand customer activation plans, and co-lead with zones on B2B CRM strategy for B2B e-commerce.
  • Animate the LPS community through best practice sharing and evangelization across countries & brand excellence in execution.

Your Key Responsibilities:

  • Manage & upskill the activation team & category team & co-build & implement the PPD omnichannel multibrand activation plan in close collaboration with the heads of B2B & B2C + Brand Business Leaders.
  • Define a category strategy for each channel consistent with our brands & valorization strategy: assortment & visibility.
What You'll Need
  • A strong background in category development or retail with marketing knowledge (preferably in B2B e-commerce).
  • 4 years' university degree.
  • Extensive knowledge of commercial and/or marketing strategy.
  • Strong influencing & cooperation skills and excellent communication skills.
  • Extensive rigor and excellent analytical skills.


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