Digital Marketing Strategist

18 hours ago


Fatih, Istanbul, Turkey iyzico Full time

About iyzico

iycico is a pioneering online payment services provider, founded in 2013. Our mission is to simplify complex payment processes and democratize financial services through innovative technologies.

We strive to empower businesses of all sizes by offering easy-to-use, secure payment solutions. Our commitment to customer satisfaction has earned us recognition, with thousands of businesses benefiting from our digitalization support.

As a trusted partner, we've expanded our reach through acquisitions, solidifying our position in the industry. Our dedicated team works tirelessly to ensure seamless experiences for both consumers and sellers.

In this exciting role as Senior Marketing Manager, you will lead our marketing efforts, driving customer acquisition, engagement, and retention across multiple channels. Your strategic approach will fuel business growth and elevate our brand presence in the market.

Main Responsibilities
  • Align product roadmaps with strategic goals, providing actionable market insights to drive business success.
  • Define growth metrics and deliver regular performance reports, ensuring data-driven decision-making.
  • Develop and execute strategies for customer acquisition, retention, upselling, and cross-selling, leveraging your expertise in digital marketing.
  • Create and manage campaigns to drive revenue growth, focusing on customer engagement and conversion.
  • Conduct competitive analysis and market research to inform decision-making and support business growth.
  • Implement operational processes to ensure business efficiency, establishing accountability structures and tracking key performance metrics.
  • Leverage customer insights through data analysis and market research to inform CRM strategies, enhancing customer relationships.
  • Ensure the CRM system supports a seamless engagement funnel and business growth, aligning with our overall business objectives.
  • Develop comprehensive digital marketing strategies aligned with the company's business objectives, driving customer acquisition and retention across multiple channels.
  • Monitor, analyze, and report on the performance of all digital marketing activities, optimizing our marketing efforts.
  • Lead the strategy and execution of SEO/SEM efforts to increase organic traffic and improve search engine rankings.
  • Guide the creation and dissemination of high-quality, relevant, and engaging content across all digital platforms, reinforcing our brand voice.
  • Organize promotional events and lead segmentation, campaign planning, and execution across various channels, driving customer engagement.
  • Drive creative problem-solving and innovative approaches to business challenges, embracing a culture of continuous development.
  • Collaborate with cross-functional teams to ensure a holistic approach to growth and alignment with strategic objectives.
  • Manage relationships with third-party agencies to support marketing and growth initiatives, fostering partnerships.
  • Lead, mentor, and grow a high-performing marketing team across various functions, developing talent within the organization.


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