Digital Marketing Expert

2 days ago


Fatih, Istanbul, Turkey Iyzico Full time

Iyzico

We're looking for a skilled Digital Marketing Expert to join our team. As a key member of our marketing department, you'll be responsible for designing and executing data-driven digital marketing strategies that align with company objectives.

Key responsibilities include configuring campaigns using the CRM tool, conducting email testing, and ensuring seamless project tracking. You'll also monitor, analyze, and report on customer segments, KPIs, and campaign performance.

To succeed in this role, you'll need a bachelor's degree in Marketing, Communications, or a related field, along with at least 3 years of experience in digital marketing or a similar role. Proficiency in digital tools like Google Ads, Meta Business Suite, Google Analytics, Firebase, and Adjust is also essential.

The ideal candidate will have strong organizational and time-management skills to manage multiple campaigns simultaneously and be able to interpret marketing data, analyze campaign performance, and derive actionable insights.

Responsibilities
  • Designing and executing data-driven digital marketing strategies that align with company objectives,
  • Configuring campaigns using the CRM tool, conducting email testing, and ensuring seamless project tracking,
  • Monitoring, analyzing, and reporting on customer segments, KPIs, and campaign performance,
  • Developing segmentation strategies to enhance customer engagement and retention through targeted campaigns,
  • Designing customer journeys based on transactional and behavioral data, closely monitoring performance to enhance upselling, cross-selling, retention, and churn management outcomes,
  • Collaborating with cross-functional teams including data, product, and other marketing teams to ensure cohesive branding,
  • Staying updated with the latest trends and technologies in digital marketing to ensure competitive advantage.


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