Country Sales Manager

Country Sales Manager – Turkiye | Reef Group

Position Title: Country Sales Manager – Turkiye

Location: Turkiye

Job Type: Full-Time

About the Role

Reef Group is seeking an experienced and commercially driven Country Sales Manager to lead sales growth and market development across Turkiye.

The role will be responsible for building and executing the country sales strategy, developing key customer and partner relationships, expanding sales channels, and driving sustainable revenue growth across the Turkish market.

The ideal candidate should have strong experience in sales leadership, business development, market expansion, and channel management, with a solid understanding of the Turkish market and consumer landscape.

Arabic-speaking candidates are highly preferred, especially those with experience working with GCC or Middle Eastern companies and stakeholders.

Key Responsibilities

• Develop and execute the sales strategy for Turkiye in alignment with Group objectives.
• Lead revenue growth and ensure achievement of country sales targets.
• Identify and develop new business opportunities, customers, partners, distributors, and sales channels.
• Build and maintain strong relationships with key accounts, retailers, distributors, landlords, and strategic partners.
• Develop market-entry and expansion plans for new cities, channels, and customer segments.
• Monitor sales performance, market trends, competitor activity, pricing, and customer behavior.
• Lead negotiations with key customers, distributors, and commercial partners.
• Manage sales forecasts, pipelines, budgets, and performance reports.
• Work closely with Marketing, Operations, Supply Chain, Finance, and other regional teams.
• Support product launches, promotional campaigns, and commercial initiatives in the Turkish market.
• Identify performance gaps and implement corrective commercial actions.
• Provide regular market intelligence and business updates to regional and Group management.
• Support development of annual sales plans, commercial budgets, and growth priorities.
• Ensure strong execution of company policies, pricing strategies, and commercial standards.
• Build and develop local sales capabilities as the business expands.

Required Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 7+ years of relevant experience in Sales, Business Development, Commercial Management, or a related area.
• Proven experience leading sales growth in the Turkish market.
• Strong understanding of local customers, sales channels, market dynamics, and commercial practices in Turkiye.
• Experience within retail, beauty, fragrance, fashion, FMCG, consumer goods, or similar sectors is highly preferred.
• Strong experience in key account management, channel development, and commercial negotiations.
• Proven ability to achieve sales targets and develop new business opportunities.
• Experience supporting market expansion or new market-entry initiatives is highly preferred.
• Strong analytical, forecasting, negotiation, and stakeholder management skills.
• Ability to work effectively in a dynamic, fast-paced, and growth-oriented environment.
• Fluency in Turkish and English is required.
• Arabic language proficiency is highly preferred.
• Previous experience working with GCC or Middle Eastern businesses is an advantage.

Why Join Us?

Join Reef Group during an exciting stage of international expansion. As Country Sales Manager – Turkiye, you will play a key role in building our commercial presence, developing strategic partnerships, and driving sustainable sales growth across the Turkish market.