Hand Tools Marketing Manager

3 days ago

Istanbul, Istanbul, Turkey Bosch Türkiye Full time ₺60,000 - ₺120,000 per year

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology with us, you will have the chance to improve quality of life all across the globe.

Job Description

  • Responsible for hand tools marketing activites for Türkiye, Middle East, Central Asia &Caucasus.
  • Manage the hand tools product portfolio across all channels.
  • Including new product launches, product switching strategies, and product range optimization.
  • Develop and implement store product portfolio planning and effective merchandising strategies.
  • Gain deep insights into consumer needs, market competition, and evolving industry trends to optimize the product portfolio and support new product development initiatives.
  • Optimization of product mix (standard, campaigns, promotion) in country.
  • Provide end-to-end project management for new product launches.
  • Establish and manage the retail pricing system for hand tools, including new product pricing and daily price adjustments.
  • Develop and implement strategic pricing frameworks.
  • Oversee the marketing and promotion of hand tools categories within the domestic market.
  • Plan and execute comprehensive product and marketing activities for the hand tools business across all channels.
  • Manage PROMO share and execute BU PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey.
  • Plan and manage the execution of promotional activities for dealer stores.
  • Plan and execute local campaigns and activations on the applicable offline and online touchpoints with the regional touchpoint responsible.
  • Develop and implement digital marketing and promotional activities for the hand tools business, including traffic advertising, content marketing, and community operations.
  • Collaborate closely with sales teams to ensure the effective implementation of marketing activities and product promotions.
  • Forecast product sales demand, particularly for large-scale promotional activities, and provide support to sales teams.
  • Support local retailers with activation.
  • Coordinate local agencies and external resources (if applicable).
  • Proofreading and local adaptations of marketing assets

Qualifications

  • Very good Marketing know-how along all Ps
  • Functional expertise in local portfolio/ category Management
  • High expertise in branding and good understanding of UX related to information and
  • purchase decision of target group
  • High sales affinity and good understanding of the retail landscape
  • Understanding of the online and offline shopping landscapes
  • Operational experience in marketing passion in execution
  • Right communication skills to make topic understood in the broader context of Marketing,Sales and User journey Management
  • Excellent command of written and spoken English

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