Regional Marketing Director

Company Description

OBSS is Turkey's largest technology consultancy, pioneering product development and technology consulting for an AI-native future. With more than 20 years of experience and offices in Istanbul, Ankara, London, Amsterdam, and Baku, we empower leading companies in banking and finance, insurance, e-commerce, retail, and the start-up ecosystem. Our team of over 1000 talented professionals thrives on collaboration, innovation, and continuous learning.

We are now looking for a
Regional Marketing Director
to join us in Istanbul, Türkiye, and play a pivotal role in expanding our market presence and driving measurable business growth across dynamic industries.

Job Description

As Regional Marketing Director, you will define and lead the marketing vision for OBSS in the region. This role combines strategic foresight with operational excellence: from designing scalable initiatives to personally driving execution on flagship campaigns. You will ensure marketing becomes a true growth engine, directly impacting business outcomes and accelerating our market presence.

Main Responsibilities

Strategic Leadership
: Define and implement a holistic marketing strategy aligned with business growth objectives and regional market dynamics. Ensure marketing is recognized as a true growth engine, fueling pipeline and market entry.

Commercial Impact
: Partner with sales and technology leaders to align marketing and commercial strategies. Deliver measurable business results through demand generation, market expansion, and executive engagement.

Integrated Marketing Execution
: Lead initiatives across digital, content, events, partnerships, and thought leadership. Personally contribute to high-visibility campaigns and content that strengthen market positioning.

Innovation & Martech
: Leverage modern martech, automation, and AI-powered tools to enable smarter targeting, performance optimization, and data-driven decision making.

Analytics & Performance
: Establish clear metrics, track marketing ROI, and continuously optimize campaigns to ensure sustainable impact.

Regional Adaptation
: Localize and adapt global initiatives to reflect the unique opportunities and challenges of the region.

Qualifications / Technical Skills

• 15+ years of progressive B2B marketing leadership experience in enterprise software, technology, finance, or telecommunications.
• Proven track record of driving measurable demand generation and market growth in competitive sectors.
• Strategic thinker with a strong hands-on approach to execution.
• Experience scaling marketing functions across multiple regions.
• Deep expertise in digital, growth marketing, and content strategy.
• Proficiency in martech platforms, automation, and AI-driven marketing solutions.
• Strong commercial collaboration skills with sales and technology teams.
• Analytical mindset with problem-solving capabilities.
• Fluent in English; additional regional languages are a plus.

Additional Information

Professional Growth & Learning

As a tech company, we focus on reskilling and upskilling to support career growth. We offer a personalized Individual Growth Program (IGP), where employees set clear goals for each half of the year. These goals may include trainings, certifications, and personal development milestones, creating a structured roadmap for continuous improvement. The IGP helps employees strengthen both technical and soft skills, ensuring steady professional advancement.

Company Culture and Values

We celebrate diversity, inclusion, and equal opportunity, fostering a collaborative environment where innovation can flourish. Our culture emphasizes mentorship, knowledge sharing, and active participation in tech communities, workshops, and team events. This vibrant atmosphere empowers employees to contribute their best while feeling supported and valued.

Benefits and Perks

We provide competitive salaries, flexible and hybrid working arrangements, and a wide range of opportunities for growth through training programs, certifications, and workshops. In addition, we offer initiatives designed to build a supportive and engaging workplace where curiosity and collaboration are encouraged. These benefits ensure that employees feel motivated, empowered, and equipped to reach their full potential.