Brand Manager

5 days ago

Istanbul, Istanbul, Turkey KNR Management Consultants Full time ₺81,109 - ₺115,109 per year

The role holder will work closely with the Regional Marketing Hub & General Manager in delivering profitable growth for the focus categories. Take charge of all processes and activities in strengthening the equity and sales of accountable brands in Turkey

Position: Brand Manager - Personal Care

Job Location: Istanbul, Turkey

Job Responsibilities:

  • Collaborate with the Regional Marketing Hub & General Manger in defining .the strategic direction for the focus categories in turkey.
  • Be the anchor in cross-agency (creative, digital, PR) interactions for effective 360-degree communication development on assigned category.
  • Regularly interact with the sales team and suppliers and influence them to ensure timely implementation of all in-market brand plans on the whole category.
  • Work closely with the Regional Marketing Hub on end-to-end rollout of the assigned category NPDs (Consumer Research, Product brief, Interaction with innovation team, product launch etc).
  • Align Media Planning, Trade & Market Research and other marketing processes in line with category/brand/country strategies.
  • Consumer understanding of the assigned category coupled with internal & external data analysis to generate relevant hypothesis and action plans
  • Work closely with all stakeholders to ensure accurate artwork approvals and delivery for all regions.

Qualification & Experience-

  • A post graduation degree in Business/Marketing.
  • 7+ years of Brand Management hands-on experience in reputed FMCG companies.
  • Experience in personal care products preferred.
  • Strong exposure to Brand Management, Trade Marketing, New Product Launches, Media Planning and Market Research.

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