Marketing Manager
3 days ago
Youth & Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )
Who We're Looking For
A strategic, hands-on
Marketing Manager
with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.
Key Responsibilities
- Build and execute brand strategy and multi-year growth roadmap.
- Translate market/consumer insights into product, comms, and channel plans.
- Lead portfolio management (pricing, pack architecture, formats).
- Own A&P budgeting and contribute to brand P&L measure and optimize ROI.
- Orchestrate 360° communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
- Partner with Sales & Trade Marketing on channel growth, in-store activations and activation plans.
- Coach ABMs/MTs; align internal and external stakeholders (R&D, Supply, Finance, procurement, research, agencies).
- Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.
Qualifications
- 10+ years in marketing with team management experience.
- Excellent command of English; strong communication and stakeholder leadership.
- Commercial acumen (pricing, promo economics, channel dynamics, profitability).
- Analytical mindset; advanced planning & organizational skills.
- Passion for marketing with can do attitude.
- Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
Location
- Balance Güneşli – Istanbul
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