Data Analyst Specialist

2 weeks ago

Istanbul, Istanbul, Turkey MINDPICKED Full time

MINDPICKED is a new generation recruitment firm providing companies solutions in their search for talent, and talents opportunities who wants to reach their potential.

We specialize in middle and senior management recruitment in various sectors and countless job functions.

We are looking for a
Data Analyst Specialist
for our client. Our client is a leading global marketing and communications group with a strong creative and digital footprint across multiple markets.

Qualifications

  • Bachelor's degree in Statistics, Data Science, Computer Science, Engineering, or a related field,
  • Strong experience with Google Analytics and Adobe Analytics,
  • Familiarity with Google Tag Manager and tracking implementation best practices,
  • Hands-on expertise in data modeling, statistical analysis, and regression techniques,
  • Proficiency in SQL, data querying, and data transformation,
  • Strong understanding of media measurement, attribution models, and ad performance analysis (Google & Meta),
  • Experience with data visualization tools: Power BI and Looker Studio (mandatory),
  • Ability to interpret, structure, and visualize complex datasets for non-technical stakeholders.

Key Responsibilities

  • Develop and maintain dashboards and performance reports using Power BI and Looker Studio,
  • Analyze large datasets to identify trends, patterns, and optimization opportunities across digital channels,
  • Conduct regression analyses, statistical modeling, and data forecasting to support business decisions,
  • Lead measurement and attribution processes for Meta Ads, Google Ads, and other performance media platforms,
  • Utilize Google Analytics, Adobe Analytics, and related tools to track customer behavior and marketing effectiveness,
  • Collaborate with data engineering teams to ensure data pipelines, structures, and tracking frameworks operate smoothly,
  • Present insights to stakeholders in a clear, data-driven, and visually compelling manner.

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