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Marketing Manager

2 hours ago

Istanbul, Istanbul, Turkey SUZEN Full time

About the Role:

We are looking for a Marketing Manager to lead end-to-end (360°) marketing activities for a fast-growing software company operating in Türkiye and globally. This role requires a strong balance of strategic thinking and hands-on execution, with close collaboration across product, sales, and external agencies.

The ideal candidate has solid experience in B2B and product-driven marketing, is highly fluent in English, and is comfortable operating in an international, performance-oriented environment.

Key Responsibilities:

  • Own and execute the 360° marketing strategy across global and local markets
  • Lead B2B demand generation initiatives (lead generation, funnel optimization, campaign performance)
  • Work closely with product teams on positioning, messaging, go-to-market and launch activities
  • Manage digital marketing channels (website, performance marketing, SEO/SEM, marketing automation, email campaigns)
  • Coordinate and manage external agencies (creative, digital, PR, media)
  • Develop and maintain consistent brand and product messaging across all touchpoints
  • Track, analyze, and report on marketing KPIs and ROI, continuously optimizing performance
  • Support sales teams with sales enablement content (presentations, case studies, product materials)
  • Contribute to global marketing alignment and cross-regional initiatives

Required Qualifications

  • Bachelor's degree from a top-tier university (Marketing, Business, Engineering, or related fields)
  • 10+ years of experience in B2B marketing, preferably in SaaS or software development
  • Proven experience working closely with product teams and product marketing processes
  • Strong understanding of digital marketing, performance metrics, and marketing technologies
  • Experience managing and briefing external agencies
  • Fluent / advanced English (written and spoken) – mandatory
  • Analytical mindset with strong communication and stakeholder management skills

Nice to Have

  • Experience in SaaS,
    cybersecurity,
    or enterprise software
  • Exposure to global or multi-region marketing operations
  • Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, etc.)