Product Marketing Specialist

At HubX, we build mobile apps used and loved by millions all around the world.

We've reached over
300 million users
across 6 continents and 170+ countries — and we're just getting started.

We're looking for a
Product Marketing Specialist (Web Growth)
who combines
analytical thinking with project management skills
to help us launch, position, and scale our mobile apps globally.

This role is perfect for someone with
2+ years of experience
who wants to bridge the gap between
marketing, product, and data
— and make a visible impact from day one.

X Culture: Do What You Love

At HubX, collaboration, curiosity, and creativity are at the core of everything we do.

We believe passion drives success — and
"Do What You Love"
is not just a motto, it's how we work every day.

Some of Your Responsibilities

Product Positioning & Launch

• Support go-to-market planning for new app-web launches and feature updates.
• Collaborate with Product, Design, and Performance Marketing teams to create user-centered positioning and messaging.
• Manage project timelines, deliverables, and stakeholder alignment during launches.

Data-Driven Insights

• Analyze product and marketing performance metrics (e.g., retention, conversion, engagement).
• Translate insights into actionable recommendations to optimize acquisition and user experience.
• Monitor market trends and competitors to identify growth opportunities.

Campaign & Funnel Optimization

• Partner with performance marketing and creative teams to test messaging, creatives, and landing pages.
• Conduct A/B tests to improve user journeys and conversion rates.
• Support funnel tracking and reporting using analytics tools (GA4, Firebase, Appsflyer, etc.).

Project Management

• Coordinate between multiple teams to ensure timely delivery of marketing assets, campaigns, and product updates.
• Track progress, flag risks, and keep documentation up-to-date.
• Continuously improve internal workflows and communication efficiency.

What We Look For

• Curiosity or experience
  in product marketing, digital marketing, or growth/project management.
• Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Economics, Statistics, Management Information Systems, or a related field.
• Strong analytical mindset — confident using data to make decisions and tell stories.
• Curiosity or experience
  with
  product analytics tools
  (GA4, Appsflyer, Firebase, or Mixpanel).
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Understanding of user behavior, funnel metrics, and A/B testing principles.
• Clear communicator — able to work effectively with marketing, product, and tech teams.
• Curiosity for mobile apps, technology, and digital products.
• Bonus: Experience in
  subscription-based
  apps or performance marketing environments.

The Perks and Benefits of Working with Us

We would like you to focus on what you do best, we take care of the rest.

• Huge impact:
  Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come.
• Ownership, opportunity to take responsibility from day one:
  No one will micromanage you. Together with your team, you'll be free to choose a direction, test, fail, and test the next idea.
• A competitive compensation package:
  A competitive compensation package: Our total compensation package is very comprehensive; covering your cost of commuting for our headquarters as well as providing you with a meal card.
• A brand new Macbook and welcome kit
• Private Medical Insurance & HPV Vaccine & Critical Women's Health Coverage:
  We go above and beyond for your health.
• Gym Reimbursement:
  We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office:
  Our Istanbul office is located at Maslak, right in the heart of the city. Surrounded by the energy of Istanbul's bustling core, it's a space designed for creativity and collaboration.
• Unlimited coffee from XPresso:
  You can grab a cup of coffee whenever you need, whether it's to kickstart your morning or power through the day.
• Limitless Snacks & breakfast:
  Fuel your day with our fully stocked kitchen From a hearty breakfast to a variety of snacks available anytime, we've got everything you need to stay energized and focused.
• Continuous education:
  The more you want to improve your knowledge, the more we support you
• Meditopia membership:
  Enjoy full access to Meditopia for mental wellbeing, yoga, and therapy.
• Cambly access:
  Break language barriers with weekly Cambly speaking sessions.
• Team events
  that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram
• Strong company culture:
  Our approach is always open communication & teamwork. #XCulture
• X Community discounts:
  Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No "KVKK") for the recruitment and evaluation. To review our data protection informing text:
Link

İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için:
Link