Online Commercial Specialist

Who Are We? Founded in 2005 with the vision of becoming a global fashion brand, our company now serves millions of customers worldwide through 500+ stores and online operations. At DeFacto, we see ourselves as more than just a company. Our goal is to strengthen the engagement, motivation, and social responsibility of every DeFacto team member who we call as DeFactonian. We encourage participation in internal events, sports, and social clubs while fostering a strong company culture through our vision, mission, strategies, and principles. What Do We Expect from You?

Qualifications:
• Minimum 3 years of experience in E-Commerce and Category Management (preferably in the Apparel / Fashion industry).
• Bachelor’s degree in Economics and Administrative Sciences, Industrial Engineering, or a related field.
• Proficient in data analytics and key e-commerce metrics (GA4, Revenue, CR, AOV, ROAS, Margin, etc.), with the ability to quickly translate data into actionable insights.
• Experienced in e-commerce merchandising, on-site ranking algorithms, and promotional/campaign strategies.
• Strong communication and project coordination skills to collaborate effectively with cross-functional teams.
• Closely follows the dynamics, market trends, and consumer behaviors of the Kids & Baby category.
• Advanced proficiency in Excel and e-commerce analytics tools. Basic Functions:
• Responsible for tracking, analyzing, and taking ownership of all financial and sales performance metrics for the Kids & Baby category, including revenue, margin, inventory turnover, conversion rate (CR), and average order value (AOV).
• Prepare weekly, monthly, and seasonal performance reports; make data-driven decisions, track action points, and execute them in coordination with relevant teams.
• Work closely with the Product Planning team to track the e-commerce launch calendar for collections, oversee product go-lives, manage stock levels, and submit stock requests for critical or out-of-stock items.
• Manage on-site product ranking rules (best sellers, new arrivals, stock availability, etc.) and optimize search and filtering results to align with commercial targets.
• Plan and manage all content, banners, and navigation across the homepage, category pages, and menu structures for the Kids & Baby category on the DeFacto App and DeFacto.com.
• Partner with the Creative team to align on, track, and publish category imagery, promotional banners, and product content. Design and analyze A/B tests on banner strategies, category trees, and page layouts to continuously improve Conversion Rates (CR).
• Develop end-to-end campaign strategies for key seasonal revenue drivers in the category, such as Back to School, Holidays, New Year, and Mid/End-of-Season sales.
• Plan routine communication calendars (Push Notifications, SMS, Email) alongside the CRM team to target appropriate customer segments effectively.
• Track and optimize digital marketing campaign performance (ROAS, Traffic, CAC) in coordination with the Marketing team.
• Select destination landing page links and curated product lists for marketing channels, and initiate requests for new marketing campaigns as needed.
• Competitive Analysis & Cross-Functional Coordination (360° Management) What Do

We Offer
You? 🌍 Global

Experience:
With a presence in 90+ countries, you’ll have the opportunity to work on international projects and collaborate with diverse cultures. 📈 Career & Personal Growth: Through DeFacto Business Academy, you can continuously develop your skills and participate in training programs that support your career. 🔄 Cross-Team Experience & Development: With our KatKat business development project, you can gain experience in different departments, expand your skill set, and explore new career opportunities. 🏆 Recognition & Rewards: Your achievements matter Through our recognition platform, DFLife Plus, you can earn reward points for your successes and redeem them for gifts from our catalog. 💪 Wellness Support: Thanks to our Multisport partnership, you can access gyms and wellness services at special rates, supporting both your physical and mental well-being. 👶 Family-Friendly

Benefits:
For new parents at DeFacto, we provide additional financial support, special leave rights, and a "Welcome Little DeFactonian" gift to celebrate this exciting new chapter in your life. ❤️ Social Responsibility & Volunteering: Join our "Happiness Ambassadors" and bring your social responsibility projects to life, or take part in existing initiatives as a volunteer. 🤝 Internal Communication & Communities: Stay connected with all DeFactonians through DFLife Plus, where you can join exclusive events, competitions, and social groups while keeping up with company updates. Ready to be part of the DeFacto? 🚀 You can reach detailed information on rights arising from the processing of your personal data under Law on the Protection of Personal Data numbered 6698 from Privacy Policy page at https://www.defacto.com.tr