Growth Marketing Manager

Devotel is a leading player in the telecommunications industry, delivering high-quality voice and SMS solutions worldwide. Through our wholesale voice and SMS services, we connect operators and partners across the globe. We’re looking for an experienced Growth Marketing Manager to drive measurable growth across our technology brands in international markets. You’ll shape data-driven growth strategies, analyse markets and customer segments, and make sure our marketing channels work together toward shared goals. Working closely with marketing, sales and product, you’ll own growth across the acquisition and conversion funnel through planning, performance analysis and continuous optimisation. We’re looking for a strategic, analytical person with strong B2B experience who can connect marketing spend to business results. What You’ll Do
• Build short-, medium
- and long-term growth strategies across our brands, with goals and channel priorities tied to business objectives.
• Analyse target markets, customer segments and competitors to find new growth opportunities and markets to expand into.
• Lead B2B lead generation and customer acquisition. This means defining ICPs and decision-maker segments, and planning inbound, outbound and Account-Based Marketing (ABM) initiatives.
• Set objectives and budget priorities across SEO, GEO, SEM, paid social, email and other digital channels, and lead the planning of multichannel campaigns.
• Analyse the marketing and sales funnel, find where leads drop off, and improve lead-to-customer conversion through A/B tests, landing page improvements and lead nurturing.
• Build lead nurturing and marketing automation workflows that increase MQLs and SQLs.
• Define and track KPIs such as MQL, SQL, CPL, CAC, ROI and marketing-sourced pipeline. Set up dashboards and regular reports, and turn the data into clear actions.
• Align marketing and sales by agreeing on lead qualification criteria and MQL/SQL definitions, tracking opportunities through the pipeline, and using sales feedback and CRM data.
• Work closely with the Marketing Group Lead, SEO & Performance Marketing, Marketing & Communications, and the sales, product, design and development teams to coordinate growth initiatives and plan resources. Desired Skills
• 5+ years of experience in growth marketing, B2B marketing, demand generation or digital marketing.
• Proven track record of building and executing growth strategies.
• Strong understanding of B2B lead generation, customer acquisition, ABM and demand generation.
• Experience managing marketing and sales conversion funnels.
• Solid knowledge of SEO, SEM, paid social and other digital channels, and experience getting several channels to work toward shared goals.
• Experience with CRM systems and marketing automation.
• Strong command of performance metrics (MQL, SQL, CPL, CAC, ROI, pipeline), with the ability to turn data into strategic decisions.
• Ability to plan growth across multiple brands, products or markets.
• Excellent written and spoken English.
• Strategic, analytical and focused on results, with strong problem-solving and project management skills.
• Nice to have: experience in B2B tech, SaaS or telecom; international growth strategy; hands-on ABM campaigns; HubSpot, Salesforce or similar platforms; GA4, Looker Studio or similar analytics tools; enterprise B2B sales cycles; marketing budget planning; leading cross-functional growth initiatives.